The Oud Life Posted in: Images

The oud life is premium at its best.

Oud is astonishingly rare

Here’s what GQ UK had to say about it:

“In the Middle East, they take their oud very seriously but it has only caught on in a big way in the UK in last few years. It is derived from the tropical agar tree, which is thought to originate in Assam in India. When the tree is infected by a mould known as Phialophora parasitica it reacts by producing a dense, dark and fragrant resin to protect itself. It is the resin-embedded heartwood of the tree that is the source of oud.

The trees are grown throughout south-east Asia, India and Bangladesh and agarwood is said to be the most expensive timber in the world – indeed, one of the most expensive of all natural raw ingredients.

Part of the reason for the cost is that the agar tree is now registered by CITES as a potentially threatened species – not surprisingly when the global agarwood market is thought to be worth over £5 billion annually.

The scent itself varies considerably depending on the wood used, where the tree was grown and whether the tree itself was cultivated or naturally infected. The fragrance is – unsurprisingly – described as warm, woody with a slight hint of damp rot, while some varieties are smoky and sweet. It can be very potent so not one for the faint-hearted.”

It can sell for $5,000 a pound – or more. According to the International Journal of Pharmaceutical and Life Sciences, oud oil can cost as much as £20,000 per kilogram (more than $30,000) depending on its purity.


It’s strong, it’s musky and almost animalistic in its sensuality. Its exclusively in our products. You’re welcome!


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